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The new design integrates furniture and video conferencing technology into one. The goal was to create a space that addresses key barriers to widespread videoconferencing use, such as lighting, sound quality, and privacy.These units, which are visually reminiscent of a photo booth, feature a "core unit" display screen that contains everything needed for a high-quality video call: monitor, microphone, speakers, processor, and a camera, all embedded in a display that can be height-adjusted to make eye contact. Developed in Steelcase 2012